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University of Whatever

Stand Out Hoodies, Joggers & Crews. Get a Fresher Look

There is no back story.

UOW was built on our love of Retro Sportswear, taking inspiration from street style.

We profess to designing & manufacturing some of the highest quality athleisure clothing.  UOW’s brand values are stand out quality, luxury comfort & a personal service.

We focus on sourcing luxury fabrics, making UOW heavyweight Hoodies, Crew’s & Sweatpants your go to garment after a long day or heavy session.

Our stand out long line clothing is a fusion of streetwear & sportswear – All hand made in our UK studio. Loud colour combinations & block panelling define the brand, with limited edition pieces being released weekly guaranteeing a fresher look.

Wear UOW, regardless of Vocation, Location & Education.